Living Energy Solutions
We are two brothers who are looking for a logo that is bright, simple & striking.
Easy to recognise - something you want to look at twice.
We are young & keen to help our customers hedge against rising electricity costs. We offer a way to minimise the impact of energy demands of living for Australian families through education & solar systems.
We want the sun to power peoples house.
We are interested in our customers getting the best return out of their solar system by helping them make simple changes that have almost non existent impact on their lifestyle, but greatly reduce their electricity cost & carbon footprint.
We are targeting an existing market. We will always offer competitive pricing at all levels, but the market is now moving towards larger systems & customers seeing the value in buying bigger systems that will maximise their long term return rather than just give a short payback period. So we need to appeal to people with the money to do that.
We want to target:
- young homeowners that are considering putting a solar system on their mortgage
- retirees who do not want energy bills anymore
- anyone with money to invest in solar energy
They want professionals who they can trust to deliver quality as paramount.
We want to target people who want quality. The reason being, that our systems are top quality & we will not be competing on price with other competitors who supply a lower quality product.
Striking but simple colour scheme
We want to appear professional & want the logo to be very easy to remember given that our name is so long.
BUT firstly we want it to be obvious that it is a solar company!
& if possible we also want the logo to imply:
- that we provide a solution to the problem of rising energy prices
- concern with the environment
We know it is impossible to do this all in a logo, but please be confident in your idea & present your creations with pride.
In terms of colour, please consider:
Possibly orange & or green on black. But this is not an absolute requirement.
Feel free to use:
Be as creative as you wish.
We have not ruled out using the acronym LE or LES in conjunction with a logo but we do not favour it.
We dont want anything too cartoonish - ie no cartoon characters please.
We are considering the following catch phrases:
"...turning the sun green"
"putting the sunlight in your downlights"
We are toying with the following ideas:
orange or green sun in black square background
a logo which shows the sun in a light globe, or above the base of a light globe.
BUT please dont limit yourself to these, as you are the designers & not us so follow your instinct!!
We look forward to seeing your designs :)