How onegutierreztoomany started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
My fintech startup will offer consulting, analytics and technology services to financial planners. The target audience are millenials that are just beginning to save and invest and find the existing offers from established financial institutions very stodgy and complicated.
What industry do you think your business is most related to?
Accounting & Financial
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Purples: Imagination, spirituality, royalty and luxury.
Let designers make suggestions:
Dark neutrals: Formality, mystery, exclusivity and luxury.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Orza stands for keel in Spanish. My target clients are young savers that want a much simpler, cleaner and direct way to follow their savings. I want them to associate my services to the benefits a keel offers in a long sailboat journey. They control the helm, the wind is uncertain but the keel helps them weather it and stay on course for their goals.