Right now our target clients are emerging B2B companies with a complex sale and an average selling price (of THEIR solution) of > $25K. We typically call on the CEO, COO or VP of Sales.
These tend to be men between about 35 and 45 that often have MBAs in addition to technical degrees. In most instances they have been funded by VCs and attend monthly or quarterly board meetings where they are often 'beaten up' about revenue. There is a lot of pressure on them to reduce their marketing expenditures, increase sales and demonstrate a repeatable and scalable selling process.
Generally, they will be turned off by anything gimmicky. They tend to be serious, focused, stressed and often humorless (at least until you get to know them.)
It is very difficult for these companies to justify the expense of a full-time VP of Marketing. In Silicon Valley the burdened cost of a GOOD one is ~ $250K/year, and the first thing they do is hire companies like ours. For ~ the same cost we can provide essentially a complete marketing team (exclusive of creative) and a complete set of automation. We are entering an established market with a new solution.
Geographically speaking, it will be primarily in the Western US. However, tech centers anywhere are candidates. In fact, our latest client is in Denver, CO while we are in Silicon Valley.
As we mature we will move upstream to larger companies.