I am a professional DJ who mainly specializes in house music in the night club environment. My DJ name is DJ ATS or DJ A.T.S. (with periods). Either or works fine.
Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
Letters/initials from your business name are used to create a logo.
Organization name enveloped by a pictorial element or shape.
Representing trends from the internet including gradients, rounded corner etc.
Red, White, Blue, Black, Gray, Green