How Andrew Cremé started their logo design journey
MD Practice Consulting, Inc.
We are a small business development and PR firm designed to help physicians generate business and improve patient and doctor satisfaction. Most people only see the marketing that hospitals and doctors do in magazines or billboards; however, there is a lot of promotion that happens from a doctor that specializes in a medical specialty (i.e. Neurosurgery, Cardiovascular Surgery, etc) to doctors who will send them business since insurance companies prohibit patients from walking into the office without a doctor's referral deeming the visit appropriate. Our firm's job is two fold, first to get business from doctors and second to make sure they and their patients are happy with the referral and scheduling process.
Now most doctor's offices cannot afford a full time person to market their services to other doctors - so this firm is set up almost like a time share or a co-op. We exclusively take on a number of different groups who do not compete for the same patients and spread our costs equally to all. For example, if they cannot afford a $70,000 a year position, they may opt to spend $5,000 to $10,000 to have a presence.
The business is not only about gaining business, but about creating value for the doctors and providing opportunities to network and to have someone to represent them in the community so they can do what they were trained to do and treat patients.
Tell us a bit about who you are and the people you reach
The target audience is medical doctors, especially those who sub specialize in a certain procedure type. They are typically in the highest economic and social status in society and enjoy a comfortable level of living. They work very hard and put in long hours during the day. Many of them go to school until they are 35 years old so that they can do something for 20 years. They like things that are classy, that are well done, and don't allow carelessness. They tend to be more serious and like for things to get to the point.
I am looking for digital vector working file supplied along with high resolution print-ready and low resolution web-ready files. I would like it to have a medical or scientific look and for it to be classy. I'll consider ones that use the full name or with or without a medical symbol. As long as the logo can be versatile and be put on a website, business card, letterhead, etc., I will be happy.