Driving for Better Business

Thank you very much to everyone who has entered this contest. We still have not decided on a winner as there are a few designs that we really like and we need a bit more time to think about it.

We will be announcing the winner next week, probably on Tuesday. Please do not submit any more entries.

Thanks again,

Phil

Driving for Better Business

Desired Color Scheme:
Main colour should be green

Desired Style:
Businesslike, professional, not gimmicky or web2.0 style

Accepted File Formats:
Standard Web Formats (.jpg, .gif or .png); Vector Formats (.eps, .pdf or .ai); Layered Formats (.psd or .tiff); Fireworks PNG

Our current logo and website can be seen at http://www.drivingforbetterbusiness.com

Please note that we are not looking to change the design of the website much, although the shade of green used could be changed.

Color and proportions
We would like to keep the main color of the logo green, but the exact shade of green can be changed - a greenish blue color would also be fine. Feel free to add additional colors as well. We would like to keep the "landscape" format of the logo (ie. keep the width larger than the height).

Typeface
The current logo typeface is Myriad Condensed, and the headings on the website are Gill Sans. However, please feel free to use any other fonts.

Wording
We would like to keep the full text "Driving for Better Business" in the logo, although the abbreviation "DfBB" could be used in addition to the full text. Please do not use a "4" in place of the "for".

Concept
- Links Business, Driving and Safety
- Positioning Road Safety as a business priorityTarget audience
- Business leaders
- Board room
- Business people employing people who drive cars and vans for business
- People driving cars and vans for business
- Business not Road SafetyTone
- Authoritative, businesslike
- Informative
- Knowledgeable
- Not opinionated/patronising
- Stimulating interest
- Encouraging engagement