How Fast Lad Performance started their logo design journey
Our company is changing, its been around for 8 years or so and our logo and website is out of date and tired. So we are not only changing our logo but re-branding the company !!. We are one of the UK's top car tuners for Mitsubishi Evo's , Nissan skylines and Subaru Imprezza's. We want to really bring out the professionalisim of our business with a clean look and feel. We also want to do more than just tune cars now we want to sell aftermarket tuning parts through our website and shop. To do this we have a new website, which will incorporate an on line retail store.
Tell us a bit about who you are and the people you reach
Our audience is mixed. Its people who have just got there first performance car who really want to style it better and make it go faster. Its also people who are deeply into tuning cars, trying to get the last ounce of performance from them either for racing or rallying. But also more recently its for people with high end turbocharged cars like audi's etc to get more power from there vehicles. So a clean professional logo is needed to make us stand out from the rest. !
We need a hot modern dynamic logo which embodies speed and power. I dont want just the TRL initials on there own. It should be integrated with something like a car, flag, spedometer, rev counter etc.. It should work well with our new website colour schemes so silver grey, black, red and whites should all work. We are not restricted to these as long as it fits. This is our old website. http://www.theracingline.co.uk , this is our new website. http://www.trldevelopments.co.uk (currently work in progress !!). The logo will go where the word spare parts is in the top left hand corner.. NOTE PLEASE... The new name of the business it TRL Developments.. no designs will be considered with the old name The Racing Line Developments. There is plenty of space for the logo on our site, but please bear in mind the aspect ratio so that it fits :-)
The logo should be presented in various forms to us, including but not limited to Vector (ie eps and ai), we would also like a photoshop copy of the logo with any appropriate layers and a png file for use on various backgrounds. In addition if a font is used then we would like to know the font set so we can use it in some more of our graphics around the site at a later date. We may also use this logo for banners and other promotional material so please bear this in mind when designing.
I think thats it for now.. I look forward to seeing all of your submissions and the best of luck to all designers :-)