Meaning of the name : booc is an Arabic word meaning wallet (purse) and “e” means electronic An e- Wallet is used on the mobile phones or computers as a mechanism to store digital currencies and can be used for buying and selling products / services
Language required : English and Arabic (if possible)
Company background : We want to set-up e – booc as a Point of Sales (POS) hardware across retailers and merchant stores in multiple markets which allows retailers to accept different types of crypto currencies / digital payments and provide their products and services in return and enable crypto commerce.
Company Vision : To create a digital platform for crypto commerce across the retail network UAE-wide and enable UAE crypto economy. This can be extended to other geographies later as well.
Slogan : Digital payments - made easy
Target audience : Our key customers are leading Banks and Financial institutions and the end consumers are the people who use ‘non cash’ payment channels for buying goods and services.
Just like credit card POS (Point of Sales) equipment used for credit cards, e- booc will provide the POS (Point-of-Sales) equipment to enable transactions and commerce for digital payments, crypto currencies and any future CBCC’s (central bank crypto currencies) for retail and wholesale transactions
Business Model : e booc will work with leading banks and financial institutions who are key strategic acquiring banks and install e-booc POS equipment across retail stores and merchants to enable crypto commerce i.e. customers will be able to use digital payments using crypto currencies or other forms of digital currencies
Industry : Banking, finance and payment processing for digital currencies
Brand personality : The brand is a next level for Master and Visa Associations and process digital payments for the digital or crypto currencies of the new world, so it needs to be striking as a next generation payment gateway, yet simple.
It should have an icon to be representative and portray a young, fresh new generation, high tech feel in the payment processing world.
Being a payment channel or a POS network, it should also portray minimalism and be able to be used with multiple Banks or financial institutions across markets.