easyJet is now Europe's No. 1 air transport network due to its leading presence on Europe’s top 100 routes and at Europe’s 50 largest airports. More than 300 million Europeans live within one hour’s drive of an easyJet airport, more than any other airline.
We are looking to further engage with travel bloggers and create an image around the '15 Hour Blogger Challenge' which we are launching next month.
This artwork will be visible on easyJet's Facebook and Twitter pages, as well as used alongside challenger blogs.
The target market is consumers who are interested in travel, easyJet customers and community members of our social networks.
To celebrate easyJet's 15th Anniversary in November we have launched a competition called the 'easyJet 15 Hour Blogger Challenge'. The concept basically entails four prominent travel bloggers battling it out in city travel challenges across Europe to be crowned the 'Top Traveller' as decided by our easyJet Facebook fans.
For each week of October, a prominent travel blogger will be sent to a secret destination within Europe and challenged to see as much of the city as possible within a 15 hour timeframe and limited budget.
For the challenge each blogger will receive:
- 1 return ticket to the destination
- £100 spending money
- an easyJet destination guide for the secret city
- overnight accommodation
We are looking for any great concepts to help us create artwork for this exciting challenge.
- Please do not use the easyJet logo or 'easyJet' wording anywhere within your design
- Please use the title'15 Hour Blogger Challenge'
Initial Idea - Incorporating a globe with a flying easyJet aircraft as well as somehow highlighting the 'race' aspect of the challenge via running men on the globe? (Please feel free to come up with original ideas as well - this is just an initial concept)
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
We are looking to move fast on choosing the winner, so get your entries in quickly.