Target demographic: we will appeal to the educated and socially conscious individual. Our specific target demographic will include millennials and educated, health conscious mothers who want to ‘protect’ their family (read: neurotic)
Our product list will include, but not be exclusive of:
-Stainless steel lunchboxes, bento boxes, straws, drink bottles, thermos and tea infusers.
-Bamboo containers, lunchboxes, cutlery, chopping board, toothbrushes and disposable straws
We intend to sell on multiple platforms- we have secured plasticfreeliving.com for our web store but we will also sell on Australian and American amazon and ebay.
Ethos: we would like to develop a environmentally responsible reputation- we would like a cool and edgy brand that will appeal to millennials and mothers alike. We need to maintain an environmental aspect of all branding to maintain this appeal- we will have minimal packaging (especially plastic packaging) we intend to offer a carbon offset program for the plastic usage as some of our items will need to have plastic packaging for hygeine. We intend to encase all orders in a branded reusable shopping bag as part of our promotional marketing and as a point of difference.