We have an established logo and brand at SpringtideCollective.ca. We are dropping the word "collective" from our name, and want to make our logo more simple and modern. I've attached some sketches of logo concepts we've come up with. The main font used for "Springtide" should not be a serif font.
We want to maintain our existing colour palette and are looking for a minimalist logo that either integrates a logo into the word 'Springtide' as one of its letters, or as an icon at the beginning or end of the word.
Here are some other elements of our brand that we recently revamped:
Vision: A Nova Scotia where the people who hold political power are smart, empathic and effective stewards of the public good. Where the politically powerful are collaborative leaders, big pictures thinkers, and lifelong learners. Where those who hold political power are as diverse as the people of Nova Scotia. Where leaders have integrity, and the courage to act on it.
Mission: Springtide creates educational programs and resources for people who want to make public life more meaningful through their own participation in it.
Brand Promise: Everybody has an agenda. Ours is helping you make an impact through politics with your integrity intact.
Personality: We are unabashedly excited about what we teach and research about (helping people engage better in public life).