We require a logo that is simple but will become instantly recognizable. The logo should have both graphic and typeface elements; the graphic portion should fit well into an app icon for iOS or Android, while the full graphic+typeface version will be on the website and all other materials.
Shazam is an example of something that we like; an attractive and relevant graphic is followed by the company name in a nice typeface. Both are simple but interesting, and the graphic translates perfectly into an app icon for mobile OSes.
We also like Northwest Airlines' logo; the graphic is simple and attractive, but also relevant to the name of the airline and also the industry that they are in.
If possible, the logo should invoke the ideas of friends and of TV, but not by being goofy or cartoony. We are going for simplicity, elegance, and memorability.
We require the logo in formats that can easily scale for all materials.
Vector file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo.