Desired Logo Concept
An elegant, subtle, sophisticated HAND-DRAWN HEART where the left side of the heart suggests/evokes the shape of an angel wing and the right side of the heart suggests/evokes the shape of a human footprint.
The heart is the emotional space where Spirit and Human come together, perfect for this brand.
Please review the sample heart in the sample logos on the next page and follow these instructions very carefully. Use only the recommended fonts and the pantone colors supplied. Do not use the sample heart or its bright red color. Thank you.
Branding Concepts – MUST HAVES
1. The Principal’s last name should be highlighted separate in Ferocious – Fero bolded and 2 colors used in that word.
2. The O in Love should be the heart as described above, evoking an angel and a footprint, spirit and human.
3. Balance of masculine and feminine energy/feel.
4. Nuanced and Emotionally Evocative, even though it will be quite clean and simple. Any design concept for this brand must be ELEGANT, with every element very INTENTIONAL.
5. Ability for heart to also be used as a standalone icon for programs, t-shirts, tattoos, etc.