Excellent design, and very responsive to design tweaks. Great work!
How Rothchild.taylor started their logo design journey
Who are you known as?
ELK Investment Group
Tell us a bit about who you are and the people you reach
ELK stands for the initials of the founders last names. However, we are open to other name suggestions so long as it conveys our message of a close knit team with years of experience who work well together as an effective investment team. We are a Private Equity fund on the west coast specializing in investing in Consumer, General Industrial, Communications, Entertainment & Media, and Financial Services businesses. We are a close knit team of experienced investors who have worked together for many years and collectively have vast experience investing and operating the businesses we invest in (see above). We would like the logo to grab the viewer's attention but remain slightly conservative to convey our knowledge and experience. We want a modern but not overly flashy design that speaks to our effectiveness as a team and would say to someone they can trust us.
What industry do you think your business is most related to?
Accounting & Financial
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Dark neutrals: Formality, mystery, exclusivity and luxury.
Light neutrals: Purity, balance and sophistication.
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We would like to see both an abstract logo and an abstract animal logo with an Elk to compare.