After nearly 20 years in marketing communications, sports marketing and the automotive industry, I've decided to apply my efforts to making the world a safer, better place, rather than climbing to the next rung on a corporate ladder or scoring the next pay raise.
My wife and I love living in Southern California, but like many places around the world, the place we call home is prone to natural disasters -- a topic on the minds of millions around the world right now due to tragic events in Haiti, Chile and many other locations. In the process of educating myself and getting my own household ready for what may come, I believe I've found a niche that needs to be filled: helping people make the necessary preparations to protect themselves, their family, friends and neighbors when disaster strikes.
Many terrific organizations are working hard at building awareness and educating the public about this important subject, but very few people ever actually take action. There's a natural tendency towards procrastination and even denial. And if they do take the first step, most quickly become overwhelmed by the amount of information and advice on offer.
I think I can help. My plan is to launch a small company to guide people through the process, making it easier -- and maybe even a little bit fun! -- to start, follow through and get ready to live, no matter what.