We are looking to create a brand that is inspirational. We like the idea of a play on the word "point" ie. mountain peaks, arrows, etc. We DO NOT like PP together or the use of the letter P as the lead.
We want the ability to have a strong stand-alone mark plus a word mark for a variety of applications. We would want a 1-color version included with all designs. 2-color versions are ok as long as they nicely translate to a one color/black and white version.
Our brand should be timeless and reflect our client base: older - close to retirement or retired, affluent - 2 million+ in investments, well educated, traditional values, pacific northwest-coastal.
Fonts used should be easy to read.
Logo use to take into consideration when creating: web, print, street signage, internal office signage, emails, business cards, etc.