Completed contest

Equestrian Farm Logo Design

rachelsegal needed a new logo design and created a contest on 99designs.

A winner was selected from 134 designs submitted by 31 freelance designers.

134
entries
31
designers
1
winner

One of the designers who made it happen

Winner - kreciq
OMG this is the best designer in the universe. Totally helpful and professional. Worth 100 times more. I couldn't be happier with the choices and changes made and extra service.
- Shaznmatt

How rachelsegal started their logo design journey

Company name

Stirling Hill Farm

Overview

My name is Julie Watchorn and I am a professional horse rider. The type of riding that I do is called Dressage, which you can read more about here:

http://en.wikipedia.org/wiki/Dressage

I am looking for a logo to use on my new website. You can see what our current logo looks like here:

http://www.stirlinghillfarm.com/

Here is what I like about my current logo:
-The colors (red/black/white)

Here is what I don’t like about my current logo:
-It’s boring
-Has nothing to do with horses
-There is no visual symbol with it (horse, saddle, anything)

I am currently training and competing for a spot on the Canadian Equestrian Team – so it is important to me that the logo evokes Canadian patriotism as well. Incorporating a Canadian flag or maple leaf would be a nice touch.

Here are some examples of other riders in Canada with logos that I like:
http://www.stoneylakeequestrian.ca/logo.gif
http://www.jensenequestrian.com/ima…delogo.jpg
http://www.ociocaballo.com/actualid…at_001.gif (not Canadian, but I love that it is an interesting new take on your typical horse-related logo design)

Tell us a bit about who you are and the people you reach

Potential students, sponsors, and media interested in me as a competitor/trainer or the farm. The site is going to be redesigned with a more professional, well-laid out navigation in mind. It is important that the brand not be too childish or too stoic.

The logo represents Stirling Hill Farm (my homebase) but is also a visual representation of me as a professional athlete.

Requirements

The logo will be used for the website, outerwear, banners and in other offline promotional materials. It is important that the colors and elements will stand out in all mediums. We will need the source file (.psd, .ai, or .eps) and would like to see how the logo looks on both a white and black background in the mock-ups.

The design shouldn’t be too trendy or necessarily employ certain “Web 2.0-y” techniques like gradiants. I would like to use this logo for a long time!

For typography, I would prefer something that is clear, easy to read – not too intricate or overly stylized. Cursive seems to be used a lot in these types of logos, but I’m not necessarily sold on this path for my own brand.

Please no generic, predictable horse clip art. I would really like to see something more creative than that!

Custom package

US$364

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Deliverables

AI
EPS
PDF
PNG
JPG

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