I am a business alignment and growth coach who provides frameworks, roadmaps, systems and tools to enable entrepreneurs to create businesses that support their lives, as opposed to them living lives that support their businesses. Equilivrium is the company that is scaling my methodologies by creating programs that are broader focused in addition to my 1 on 1 work. My 2 core philosophies are 1) that aligning and balancing your life purpose, vision, intent, and behaviors/beliefs is the first and most critical step in success, and 2) that your body is the only place you really have to live, so if you don't take care of it you will be truly homeless.
The Equilivrium framework revolves around 6 key functions that I believe any person or organization needs to do well. I have attached an illustration of that star below. The “source” would represent you and the 6 outer areas are the key functions we make sure you are healthy in.
At the center of all of my work is the idea that your internal balance is the best predictor of true success out there. You are at the center of your life experience, good or bad, and maintaining that balance between you and the world is everything. We all tend to put off our internal validation by hanging it on future external things... i.e. I'll be happy as soon as I get that new job, have money, get that cool car, buy a house, win that race, etc... We are conditioned at a young age to get our valuation externally and most people never stop to re-examine that strategy and reframe their perspective. I believe that all business challenges find there way back to this root cause. More importantly, I believe it doesn't have to be that way and there are very simple things you can do to realign your internal validation with your external achievements. That's what Equilivrium will provide. Simple and engaging resources/tools to own your ability to kick ass in health, wealth, relationships, career, and fun!
I target small business that are practitioner/leader based (meaning they are generally businesses built to support a practitioner or a thought leader, i.e. a doctor, author, consultant, lawyer, artist, personal trainer, etc...). In the future we will make our programs and content available to the general population as we expand out our platform.
The goal is to eventually expand out to providing content and programs for all of the key life areas (like a live strong model) so the logo needs to resonate with professions and MD's yet be innovative enough to work with young professionals and the general population. The logo will be on everything from a healthy living blog, to apparel.
Our tag line is "Live in balance"
Clearly Equilivrium is a play on equilibrium, so it will be important to somehow highlight the "liv" or "v".
My goal is to keep it very simple and clean. I would love to incorporate any of the following: balance or something radiating from within, but I’m fine with it just being simple. I have attached a very simple thing I did in word that captures a feel I liked, but I’d love to see some more creative approaches. I thought about breaking the line underneath into 6 section or something but didn’t really spend much time on it.