I'm an athletic person; always wished more people were looking when I hit that half-court shot, scored that goal, etc. I enjoy good humor and clever design but could also go for something simpler & more modern.
The active crowd. Basketballers, baseball players, trainers, action sports enthusiasts, baseball players, eventually golfers... The business itself would also target parents of sporty tykes.
I'm of the belief that the most creativity will be brought forth if I don't push my ideas out there. Having said that, since the service is called Spylight Reel (based on cameras out strategically placed documenting your sports achievements). The name itself is a tongue-in-cheek reference to a sports highlight reel.
I would suggest, though not necessarily require, that the mascot be a spy (perhaps silhouetted). Otherwise, all I'm thinking for the design is that it will likely end up on a black background, due to the nature of the theme.
Although the idea of a spy dunking amuses us, we'd prefer the logo be sport-neutral, that-is it shouldn't just be limited to basketball, baseball, etc.
Otherwise, I'm excited to see what you come up with. Thank you in advance for your submissions!