The brief was to design a funky, modern logo for a Tanzanian online safari booking portal. The contest faced many challenges and the general quality of entries was disappointing. The contest had to be reset twice as no viable designs were forthcoming in the qualifying rounds. We just weren't finding funky, modern or original concepts. Lots of done-before clichés were turning up. Then we went down some blind alleys considering wildlife motifs which were equally uninspiring. We knew that we needed to move away from the concept of branding a safari company - and more towards the need to produce an eye-catching online brand presence for an exciting, professional buy online "click and go" experience. I threw out teh old brief and totally rewrote it, with plenty of modern logo design examples. Finally, desperate, I started going through 99Design designers and stumbled across Scott's portfolio which just had everything I was looking for. Original, innovative, minimalist, modern and beautifully constructed typographic scripts for company names, instead of complex logos. I knew I'd found the creative energy I needed - and was more than delighted when Scott agreed to put something forward. His first design was 99% spot-on, capturing the brief in one shot more than the 105 designs received before him. Immediately captivated, I requested we explore orange instead of green - and Scott came straight back, not just with a colour change, but with a complete digital toolkit of "CHANZO" which opened up a whole new world of versatility for using the name differently in different contexts. We were all gob-smacked by Scott's originality and verve. He just gets it. Can't recommend him highly enough. We'll be heading straight to 1:1 with Scott for future work. More than delighted. We got our perfect logo with an overall branding feel that we can really run with and business cards that we can't wait to get printed and out there.
- liz xH
How S29h started their logo design journey
We are an integrative health and wellness company. One of our specialties is sports training. We have come up with a new organic sports drink being tested in markets right now with AMAZING success. People want to buy this to go, so we need a logo for our bottles. Our drinks are to replace the lattes and muffins that we see people grab at the club cafes.
Tell us a bit about who you are and the people you reach
We presently sell in health and tennis clubs. This drink is aimed towards the fitness / athletic markets where we see moms, dads and teens buying this drink. They are on the go and the drink and name are the nutrition they need.
The name of the drink is Power2Go Nutrition. we want to emphasize 'power2go' with 'nutrition' smaller (but are open to suggestions). The name is being trademarked so please add the TM in small type to the name.
- something edgy and crisp, but simple like the logos: starbucks, nike and gatorade. Don't let these logos limit your imagination.
- like the idea of the logo health.com that is previewed on this site with someone running - again, don't let that limit your imagination - maybe more abstract
- no pastel colors
- Nothing 'cute' or cartoonish.
- typeface should be clear, simple and sophisticated.
- no stock art or clip art
Not sure if we want it to be two colors or full color.
Feel free to experiment.
we need the file in rgb and cmyk
layers in psd format