Completed contest

Fabio Zini: The Horse

PMJ needed a new logo design and created a contest on 99designs.

A winner was selected from 193 designs submitted by 50 freelance designers.

193
entries
50
designers
1
winner

How PMJ started their logo design journey

Summary

World Champion Quarter Horse Stallion Fabio Zini, named for the Argentinian guitarist, needs to be captured through a visually compelling logo that will have appeal to South American and Mexican audiences.

Company name

Fabio Zini: The Horse

What inspires you and how do you envision the design for your business?

A logo that captures the beauty of Fabio Zini, the horse, and a compelling image that appeals to a South American or Mexican audience. The logo will be used on apparel and in ads marketing the horse in both Spanish and English. Fabio Zini is a world champion performance halter stallion for the American Quarter Horse Association, which is the world's largest breed association and as such has name recognition among quarter horse breeders. However, the goal is to expand that name recognition internationally and with a possible marketing package to include Fabio Zini, the guitarist. The horse will likely begin a career in entertainment so think along those lines.

Wants

- Item 1... The words Fabio Zini must be included in the logo and it must indicate that it is for a horse. The horse must look strong and muscular. Photos of the horse are available.
- Item 2 . . . The words "the Horse" may also be included.
- Item 3 . . . The design should be somewhat romantic and masculine in its appeal, i.e. visions of a flamenco dancer, the tango, something strong and sexy.
- Item 4 . . . the words "El Caballo" may also be used instead of "the Horse."

Don't want

- Item 1... do not use any old stock horse or wild horse image
- Item 2 . . . no rearing horses, but a strong head would be fine. Again photos are available.
- No caricatures, cartoony sketches, needs to look like a real animal if a horse is included. But an abstract use of the horse is okay, but needs to be strong.

Custom package

US$369

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