We teach knitting to expecting/new/stay-home Mums via online tutorials.
This is a comprehensive online knitting school, covering all levels from beginner to ninja-advanced. It is also a repository of knitting tips & tricks, knitting patterns and a terms dictionary.
This brand is absolutely opposite to the cheesy knitting and scrapbooking magazine styles, targeting the image of a "knitting grandma".
Ninja Knitting Academy is elegant, clear and clever, very intentional. Japanesque style, but with warmth in it, a human touch. Tapping into the ancient ninja tradition of mastering a skill. Clear crisp lines, strong contrast, interesting shape of silhouette.
The target audience is educated, crafty women aged 25-35. These are expecting/new/stay-home Mums, who don't have time/ability to go out and take lessons. They DO have short bursts of time and strong desire to handmake things for their babies.