This process went very smoothly and our team is very happy with the outcome.
How ff18 started their logo design journey
Specialized financial advisory firm. The focus of the firm is providing transparency and independent advice to clients in complex financial transactions involving derivatives and debt and risk management.
Tell us a bit about who you are and the people you reach
Financial managers, controllers, CFOs, and CEOs of corporations, not-for-profits, municipalities, etc. The focus of the firm is providing transparency and independent advice to clients in complex financial transactions.
From Wikipedia: Cardea means "Goddess of Protecting the Home". In Greek mythology, Cardea was the goddess of health, thresholds and door hinges and handles, also associated with the wind. Her name comes from cardo, meaning door-pivot. The hawthorn tree was sacred to her. Ovid said of Cardea, in what is apparently a religious formula, "Her power is to open what is shut; to shut what is open."
Perhaps tie in the hawthorn tree or an opening door into the design, along with the name "Cardea Partners" or initials "CP," but any other design concepts would also be appreciated.