Completed contest

Fitness Company Logo Design needed

thatone needed a new logo design and created a contest on 99designs.

A winner was selected from 105 designs submitted by 32 freelance designers.

105
entries
32
designers
1
winner

One of the designers who made it happen

Winner - hugolouroza
Out of the dozens of designs entered, Hugo's logo instantly caught my attention and I communicated this...Hugo continued to submit more and more designs based around my liking and by no means making my choice any easier :) Thank You Hugo and thank you 99 Designs for helping me find the perfect logo suited to me. Rod.
- Anonymous

How thatone started their logo design journey

Summary

We're a new fitness company selling portable fitness products. We're looking for a logo that we can put on the products as well as use for marketing materials.

Company name

astone fitness

What inspires you and how do you envision the design for your business?

This is my first post on this site so bear with me. :)

In a perfect world our logo would be as iconic as Nike or Under Armour. That's the goal at least. We'd like something that says the words "Astone Fitness" and also has a strong icon of some kind that would be recognizable on its own.

We've attempted a start at the logo but it's not really getting us where we want yet. It doesn't have that coveted icon for one... You can see it at http://www.astonefitness.com

You will notice that we have a bar above the "a". This is because we're concerned that people may mispronounce the name of the company. The "a" should be pronoucnce with a long sound as in EH - stone, not Ah - stone or AS - tone. The bar is not necessary though for your design as long as the typography or icon somehow conveys the pronunciation.

Wants

- A distinct icon and the words ASTONE FITNESS (not necessarily capitalized in that way)
- Our attempt at the logo uses grey and orange as the colors but if you come up with something better that's fine
- Clean, simple and iconic that conveys fitness and sports
- Somehow help convey the correct pronunciation of the company name
- Appeals to both men and women
- Would work well in a variety of media (web sites, t-shirts, fitness products, etc.)
- Your creative ideas!

Don't want

- something overly complicated that won't look good when printed on products

Custom package

US$289

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