Fiveways Car Hire.com
We are a budget car rental company specializing in hiring older european spec vehicles to US military personnel only.
These military personnel have been deployed here in the United Kingdom.
Local competition is quite fierce and we are always looking at getting the edge over our main rivals -
We provide a cars 'on-demand' service with free delivery and collection.
Invariably we will be the first UK contact a visting military member will make when they arrive.
US military personnel primarily stationed at US airbases in the United Kingdom
The logo design will be incorporated into a website.
The logo will read as the website domain - Fiveways Car Hire.com
as It may also be used on car decals and flags and clothing.
Although, the target market is US military/government - these often look drab and boring.
The overall effect we will be looking for is striking, bold colours, easy to read and to convey an American presence - maybe the dotted 'i's as a simple white 5 pointed stars ? or using a single star somehow in the design (lensflare ?)
Red, white and blue would be the obvious choice but it is not limited to this.
50's style diner and neon is a no-no - we are after all a british company !