GOAL: We want a playful and lively logo (symbol plus wordmark) that clearly communicates that we are a modern consulting company consisting of highly intelligent, driven and original people. We are professional with a smile on our faces. We therefore need a clever logo, that does not feel too serious.
We want to show potential employees that Flatwave is a meaningful, fun and exciting place to work.
We want to show potential clients that we offer them open-minded, progressive and creative brains.
1. We primarily want a clean and slick logo symbol and wordmark combined. We like the idea of some sort of facial symbolism, since it brings personality and liveliness to the identity. This might be some sort of pictogram of an animal's face or similar. Negative space is preferably used to keep down the level of detail needed. It does not have to be an animal but some sort of concrete item is favorable.
Even though our name is "Flatwave", we have no immediate connection to the sea. So please be careful to not create a feeling of an "sea animal rescue company" or similar. A logo symbol that is mostly concrete but somewhat abstract is therefor favorable.
2. Or try a wordmark only. An idea we would like to test is some sort of literal minimalism, to bring liveliness and personality. See attached image “4. duckling.jpg” for an example of this.
WE DO NOT WANT:
- Abstract mark
- Emblem logo