Freeway Towing & Recovery
Freeway Towing & Recovery is an upmarket panel beating business. Their other shops have won numerous awards for being the best and cleanest shop in South Africa. This is a new brand they want to establish. Its very important for their image not to be seen as trashy, but upmarket and professional. It also needs to stand out, especially when they brand their towing vehicles.
The winning designer will have the option to freelance and exclusively design rest of brand material like website/billboards/stationary and so on.
Any person driving a car really. We all make accidents. May also needs to appeal to insurance companies who contracts with this company.
It needs to be clean and upmarket.
It needs to be catchy. Maybe use one bright color.
The font needs to be unique, modern and professional.
An Icon needs to go with the logo.
Maybe a shield/crest effect is the way to go, this will especially help the branding of the vehicles. Almost like police cars.