COLLVEY, established in the United Arab Emirates by two British businesswomen, is a ‘group’ company under which multiple divisions shall be established. Current divisions include ‘white collar’ recruitment consultancy, management consultancy and software licensing; though there may be more added to this in the future, therefore the logo design needs to be kept non-sector specific.
COLLVEY will mostly be interfacing directly with major global corporations therefore it will be in a B2B environment, not involving the general public.
We want to be seen as a ‘western’ organization and so the logo/branding for COLLVEY should not contain any ‘Arabian’ influence.
Although this is a newly formed company, we would like to portray the image of it being an ‘established’ organization since we will be interacting with major global corporations and we want to instill a level of confidence in them to do business with us.
COLLVEY does not have plans to become a multi-national corporation, it will remain a ‘boutique’ company allowing us the flexibility to continually evolve and adapt to the changing needs of our customers. It needs to make people feel safe and confident when considering doing business with us.
We are looking for a logo which can be used to promote COLLVEY but can also be underpinned by a division name, for example ‘COLLVEY Recruitment’ and 'COLLVEY Group'.
The 5 main requirements of our logo are that it is:
5) Modern / Contemporary
OUR VISION – “become the trusted expert, working WITH clients to achieve their Business needs”
OUR MISSION – “become more that JUST a service provider”, “focus on forming genuine relationships”, “using specialist knowledge + customer knowledge”, “work in partnership with our clients to truly understand the short, medium and long-term needs of their business”
Brand to be portrayed as:
* Innovative (thinking ‘outside-the-box’)
* Agile / Adaptable
* Global reach