fresh fitness - logo for new low cost health club group

fresh fitness

fresh fitness is a new low cost health club group. The clubs will appear modern/stylish (Nordic minimalism), will be kept clean at all times and will offer the best quality of equipment and group exercise - BUT it is no-frills health clubs with the lowest prices on memberships in the market. We want to give potential members "same for less".

Women 60% men 40%. 75% of all members in the age group 25 to 35, but a wide spread on the remaining members.

The logo must appeal strongly to women withour scaring men away.

We have not desided if we want an icon or not - I WOULD LIKE TO SEE TEXT ONLY ENTRIES (TWEAKED - UNIQUE STYLE) - neither have we decided in which way we will combine uppercase and lowercase letters, meaning this is up to designers discretion.

We will be using Calibri as the font in our texts - but this does not have to be the font in the logo.

We will use the below colors in the club design of which red also has to be in the logo. Feel free to also use the green and/or grey - or any additional/alternative color(s) than red in the logo.

Green: 00FF33 - PRIMARY
Red: FF0000
Grey: 414141

• What should come to a customers mind when they see your logo?
Health
Wellness
Exercise
Activity
Vitality
Energy
Friendly environment
Easy
Clean
Affordable

• Is there anything you would not like to see in your logo?
No hand weights or big muscles!
Cannot look "medical"

•How will the logo be used?
Will be used in ways a logo is generally used;
Banners
Signage (indoor and outdoor)
Embroided on clothes
Web
Ads
...