How Verge Studio started their logo design journey
FreshFortune.com will be a blog and potentially a podcast that focuses on investing and personal finance.
What inspires you and how do you envision the design for your business?
We need a logo which can also be used as a Twitter/Gravatar icon. The avatar can be just a key graphic element in the logo, but should be easily identifiable in smaller formats.
- Strong, professional color palette. Greens and silver/platinum colors are OK. Avoid gold.
- No overly bright colors
- Graphic elements should include a strong, but original metaphor.
- Typography should be professional, not whimsical
- If using tried and true metaphors (money, dollar signs, etc.) put a unique, fresh spin on it. We don't want an obvious cliche'.