Maison Layette is a startup that offers lease packages for newborn/baby furniture and gear. From cribs to strollers to car seats to dressers, parents are now able to make affordable monthly payments for higher quality, new equipment for their kids. The name Maison Layette means House of Layette, a Layette being a "kit consisting of a complete outfit (clothing and accessories) for a new baby". We are, in short, a one-stop shop for everything a newborn needs.
Unlike your local baby store, Maison Layette is not run by a retired or bored stay-at-home mom. The company is a financial solution to improve the health and comfort of newborn babies and should be taken seriously.
The logo should therefore be warm, cozy, elegant and cute to reflect the newborns but also professional for our financial solution. We would prefer a logo that can be recognized by the font alone, think CocaCola, FedEx, Zappos.com, Disney, Barbie, Hot Wheels, etc. If we were to take any of their fonts and write something else, we'd still know where it came from.
Be creative with the capital M of Maison and L of Layette. When we chose the name and wrote it out, we found that both of those letters can be very elegant and unique in cursive, see attached files for examples (remember these are EXAMPLES, we do not want all future designs to have that exact font)