I’m a 27-year-old entrepreneur, looking for retraining on the Internet sector. I have the project of gathering people around the “gift” theme.
On the website, people will be able to deposit gift wishes (as for the wedding lists), and share gift ideas with their friends.
My marketing background makes me very sensitive to logo & graphics material.
This is my first company : I need to succeed. I’m convinced that the logo is a key success factor !
1) The main target of the website will be 15-35 years-old people, who are used to surf on the Internet, attracted by innovation and web 2.0 stuff, accustomed to social network websites, and who often buy online.
2) Nevertheless, I would like a secondary target to feel concerned and not lost with this logo : 35-60 year-old people, who already buy stuff online, because they will be recommended the website by their children and younger friends.
Global requirements :
Logo and business cards needed
The logo needs to be easy to recognize and easy to memorize. People must associate the logo with the site web activity, and the site web name. Graphic material around the text must help people remembering the name of the website.
Values that the logo must express : innovative, quality, trustful, classy, fun (like the name “gifty gifty”) but not crazy, colored, professional, modern
Ideas that people must have when they see the logo : image of gift (essential for people who don’t speak english), concept of sharing and exchanging, concept of 50/50 (optional)
Important precisions :
Name of the site on the logo : Gifty-Gifty or Gifty Gifty (With or without dash)
No “.com” absolutely needed but tests with ".com" are welcome.
Logo that can be used on all website pages (white or colored background)
Ideally, a part of the logo should be used as an icon (for “favorites” icons)
Feel free to experiment with fonts / colors / styles and graphics
Please use your own original fonts & no cliparts.
Print file format : *.ai (CMYK)
Web file format : *.jpg and layered .psd (RGB)