Global requirements :
Logo and business cards needed
The logo needs to be easy to recognize and easy to memorize. People must associate the logo with the site web activity, and the site web name. Graphic material around the text must help people remembering the name of the website.
Values that the logo must express : innovative, quality, trustful, classy, fun (like the name “gifty gifty”) but not crazy, colored, professional, modern
Ideas that people must have when they see the logo : image of gift (essential for people who don’t speak english), concept of sharing and exchanging, concept of 50/50 (optional)
Important precisions :
Name of the site on the logo : Gifty-Gifty or Gifty Gifty (With or without dash)
No “.com” absolutely needed but tests with ".com" are welcome.
Logo that can be used on all website pages (white or colored background)
Ideally, a part of the logo should be used as an icon (for “favorites” icons)
Feel free to experiment with fonts / colors / styles and graphics
Please use your own original fonts & no cliparts.
Print file format : *.ai (CMYK)
Web file format : *.jpg and layered .psd (RGB)