This a logo for my brand as a business coach, success mentor, and sales expert. I help entrepreneurs, business owners, and sales professionals grow their business and breakthrough performance plateaus (increase revenues). I do this through coaching, consulting, and sales training. I also help leaders remove the internal blocks that keep them from personal success and peak performance in all aspects of their lives.
My target audience is entrepreneurs, business owners, solopreneurs and sales professionals between 30-55. They make >$100k and are well educated and experienced in business. They are stuck and looking to take their business and lives to the next level. They usually are well read and enjoy learning, challenging themselves, and motivated for change.
The characteristics of my brand are:
A car to best depict my brand is the BMW M5 or the Mercedes E65AMG. Luxury vehicle on the outside but race car on the inside with subtle details for the refined eye.
A tagline will eventually be paired with the logo (underneath it in subtle font/color) but that's not an important design element now (e.g. "Coaching" or "Business Coach" will be under the logo).