In the contest, lightgreen was responsive and balanced his own creative ideas with the directions given. Happy that I got a chance to work with this designer and look forward to future interactions
How hurli started their logo design journey
The name Hurli came from being able to "hurl" i.e. throw. content from several sources to the end user.
Hurli is about being fun and creative. We like to make sure our customers find our service attractive but also intriguing and importantly non-standard. Our industry is quite saturated, so we like people who think outside the square.
Our company is well funded so future work is a high possibility.
Tell us a bit about who you are and the people you reach
Young property seekers, including professionals ages 18 - 35. This targets the property market which tends to be quite dull, we want to be fun. Our target audience will generally be savvy, intelligent and in many cases professionals who are familiar with our competitors but looking for something different.
- A creative logo
- Something which can play to the hurli name i.e. "hurling content".
- PSD, AI, JPEG files
We are looking to be a unique brand, something which people will remember. The market is very saturated, so a simple logo with a house on the top will not stand out. Be brave, and think outside the square. Something clever will most likely catch our attention.
The winner of this logo contest will definitely be privately invited to complete our front page. Potentially also the back end.