Icon+Typeface logo. Just the two things for most part, nothing too busy--more on the simple side (like most of the logos at say logopond). Also logo shouldn't be too big either--no fixed limits or anything, but ideally nothing sprawling.
Aesthetic: Nothing cartoonish or silly. Not too serious or dull either. Something a little evocative, catchy and simple. With a name like NewsDrink, it's easy to go a bit to the cartoonish side, please avoid. (We're both consumer-facing and publisher/business-facing (we'll offer publisher services after the consumer product's launched) so we can neither go dull nor cartoonish.)
Horizontal!! Please keep designs horizontal or horizontal-ize more vertical designs!
Icon Ideas..we have a few, feel free to use them!
--mug or cup or glass made up of newspapers, magazines, etc. with a straw coming out of it
--mug or cup or glass made up of letters/typographical icon
e.g. see: http://logopond.com/gallery/detail/53935
Feel free to submit logos that are a bit rough--we're happy to provide feedback before you invest a lot of time in any idea!
all fonts/font files.
all icons must be your own creation/design--they can not be from a third party source or stock icons.
CMYK and RGB needed so we need .AI (CMYK) and Layered .PSD (RGB). Also, please send as an image of course--png and jpg file(s).