Completed contest

New funky sock company needs a logo

Steve Hopkins needed a new logo design and created a contest on 99designs.

A winner was selected from 46 designs submitted by 17 freelance designers.

46
entries
17
designers
1
winner

How Steve Hopkins started their logo design journey

Company name

Indy Socks

Overview

Indy Socks provides people with colourful socks. We help those people in the corporate world fight the tyranny of the black sock. They are for the people who check into the corporate ivory tower every day, each time putting a small part of themselves on hold. It's for the people who wear a suit, or a uniform, who want that little part of their personality to show through. Who want people to recognise that they are not your average podslave, but someone agitating for a better world through their actions everyday, ivory tower or not.

Indy Socks is the sock of choice for change agents, for the people who work to make this world a better place through their interactions with the everyday. They are the Socks for Do-ers.

Tell us a bit about who you are and the people you reach

We are targeting professional men, who are aged between 20 and 35 years old. Primarily, we will be targetting those in the creative industries; such as advertising, design and other similar professions.

We're aiming to target the one person in each organisation that already wears colourful socks. You know who that is. Chances are, you've seen them at lunch or walking up the stairs. That one person who is already fighting the tyranny of the black sock. That one person who is already working on changing things and who wants' people to know that he is working on something great. We believe that those people are in every organisation, all over the globe.

We want to support them in their endeavours to make a change, by giving them the socks they deserve and need to get it all done.

Requirements

I need the logo designed for use in a website and newsletter initially. Please see below for more info.

I have no firm idea about what the logo should look like, but I know how I would like it to feel and what style it should be.

1 Style) I'm looking for a street-art style with a bit of a polished overlay. I want this piece of graffiti art (http://www.flickr.com/photos/votepr…211498773/) to be matched with the look and feel of http://www.vimeo.com.

The logo can be either just the words IndySocks/ Indy Socks or can be a logo you create yourself which you think the brand I have discussed above.

It should be edgy and fun, with an air of 'professional rebellion.' I'm keen for it to be a colourful design. More colourful graffiti rather than grunge.

I quite like the work of the following artists/works as inspiration:
http://www.scotlefavor.com/jpgs/sto…_large.jpg

http://www.scotlefavor.com/jpgs/store_obama.jpg

http://2.bp.blogspot.com/_n-jfUbCQk…obama2.jpg

http://www.vimeo.com
http://lifeatthebottom.com/

2 Colours) I'm keen to see the design in a black and white option as well as your full colour design.

3 Tagline) I'm keen to use any of the following taglines, depending on your design and what you think works.

1) Fight the tyranny of the black sock
2) The sock for change agents
3) The sock for people who make things happen
4) DO socks

Custom package

US$253

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