Catch My Friend
Hi & Welcome!
We are about to set up a brand new online dating website in Australia. It is a dating site with a little difference. Instead of people putting on their own profile & trying to promote themselves, in our site, your friend puts up your profile (which of course is approved by ''The Catch") & lets others know why you are a catch.
We are really really excited about this & want a logo to really attract people to our site and to join.
Who are we?
My best friend Kate & I (Tracey) are starting this site. We both own our own businesses plus some businesses together. We are also both business coaches.
So how did we end up starting a dating site?
I'm single & last year Kate threatened me that she was just going to go online & put me on a dating website - if I liked it or not! I said wouldn't it be cool if there was a site where she could do that - without having to pretend to be me! So with a little research & we found similar sites overseas & decided, why not - let's do it. (This pretty much sums us up - willing to give anything a try).
I've used 99 designs before with huge success (love it). We give lots of feedback & check in every day so you will have confidence with us.
We love it when designers think about the overall project & put that into the logo - we love the story & reasons for design elements.
Get creative - we can't wait to see your designs.
So our target audience is a little mixed. We have the people who are coming to the site to find a match, we have those that are coming to put themselves on as a possible match and of course we have the friends of the possible matches.
We are pretty open to ideas, but it needs to work for females and males and of course people of all ages (although, you will probably find it is people between 20 and 40).
Sorry this is so brief........
One last thing - we need to get across a confidence that this is the site for them. I have no idea how you will do this, but probably something to keep in mind. We think there could be a large portion of our target audience that would not normally go on to online dating sites, but they will come onto this one because they are doing it with a friend's help and support.
Also, we believe that everything we do should have an element of fun. So it would be great to somehow get across (again, I have no idea how you will do this) that this is something that friends can do together and have some fun. It is about friends helping friends with online dating. The 'Friend' really wants their friend (the catch) to find their match.
What we need:
A logo that can be used for:
* Website (on banners, headers, on the site)
* Marketing and promotional material
We would also love it if there is portions of the logo we could use for sections on the website. Take a small element of the website and use it somewhere else (eg. there might be an image that we can use for bullet points or buttons on the site).
The successful logo will need to be put into multiple formats for us (simple things like elements seperated out, on a plain white background and also on 'no background' so that we can use on videos, etc)
We are looking for some creativity but at the same time professional.
Remember that the site is all about a friend promoting their friend as a potential 'catch' so use that as a base for the logo. (Obviously as it is called Catch my friend).
We want to play on the 'catch' idea.
We will need the wording Catch My Friend in the logo but also want to have an image that can be used as a stand alone without the wording.
If you have questions, please feel free to add them into your notes. We don't eliminate designs without feedback, so you will be able to 'tweak' your designs.
Thanks and look forwarding to seeing your creative ideas!