Before submitting a design, feel free to check out the main comment wall. I've highlighted the designs that are headed in the right direction; that might be just as useful as the information listed below.
So this is what we'd like:
A logo that incorporates a mascot, with the mascot being designed to reflect the idea of "quick and simple". The first thing that comes to mind is a stick-figure ninja. Of course, please don't limit yourself to that idea, it's just the first thing that popped into my head.
At first, if you have just a rough sketch in your mind, then please feel free to submit that right away--no need to spend a lot of time refining an idea until you know that you're headed in the right direction. I'm going to be checking the submissions very frequently and I'll be sure to offer gobs of feedback.
Some adjectives that we are fond of:
Quick and easy
Happy and fun
We think that stick figures reflect the simplicity and ease that will be fundamental to our business, but it might difficult to making a stick figure very striking.
An idea from anther business that very much reflects what we would like to represent can be found in any instruction manual for putting together IKEA furniture. I am linking a few images below:
And I have a really strong attachment to squirrels.
***EDIT: After thinking about this a little more, maybe a squirrel isn't the best direction for a ninja. But if you think you have a squirrel-focused design that would really work, then by all means. It's just that after seeing a few of the squirrels already posted, I'm thinking that a human-ninja might be the way to go.
Hope you all have fun with this one. I'm looking forward to all of the submissions.