Completed contest

Just the gist. To the point. Brevity is the soul of wit.

lo_fye needed a new logo design and created a contest on 99designs.

A winner was selected from 176 designs submitted by 34 freelance designers.

176
entries
34
designers
1
winner

How lo_fye started their logo design journey

Company name

10LinesOrLess.com

Overview

We provide free online summaries of books.
Each summary is 10 lines (bullets) or less in length.

In future we will also provide summaries of movies, world events, theories, and much more, so the logo should not be book-specific.

We will soon be offering a magazine of summaries, so the logo will also be used in print.

Tell us a bit about who you are and the people you reach

The majority (75%) of our demographic is women of all ages, incomes, & educational backgrounds, with a slight preference toward younger, affluent, educated women. With that being said, we do have 25% male users, too.

Summaries are directed toward people who are:
a) short on time and can't read the actual book/movie/history
b) short on money and need to make each purchase count
c) simply enjoy reading summaries

Requirements

Simple is better than complicated.
I'd like it to look professional, yet female oriented.
Elegant, but not fancy. Not too curly or lacey or cute (no puppies etc).
I'm ok with the idea of a wordmark, but images are equally cool.
Should work equally well on a website, business card, or magazine cover.

The colour palette I had been using is attached. Headlines & links were blue or black. Interface was burgundy. Whitespace was liberal. I am not attached to this colour scheme, but it's at least an idea of where I'm coming from.

PLEASE contact me with any & all questions.

Custom package

US$295

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Deliverables

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