We are looking for a logo to represent our event: Ageing Asia Investment Forum. The event is a global business platform to capture
investment and development opportunities driven by Asia’s 1.2 seniors.
Intended Message: Portray the Ageing Asia Investment forum as the premier event for CEOs who are looking to capture development and investment opportunities in ageing Asia
Design Objectives:To create a distinctive logo that can be easily associated with business opportunities in ageing asia, To launch a new brand, to look corporate, play up the fact that its an investment forum
AAIF has three goals. To promote Asia as a development, investment and R&D hub for ageing technologies and products; to enable ageing in place; and to improve quality of life for seniors through active ageing.
Preferred Elements (in the design)
-Logo that represents continuity, freedom, financial independence, positive ageing, empowerment
-Logo has to look neither consumer nor business – neutral
-Logo has to look corporate like
idea 1: play up stereotype images of old age. Eg. Road sign of an old couple holding a cane each – transform it to them doing something active – positive ageing.
The files we will require are:
2. Print file format - .ai (CMYK)
3. Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo