The logo should be text based (and slightly graphical), but primarily typographic (see reference images). The graphics should be kids related with a colorful and playful theme. When the customer looks at the logo, it should immediately click as a baby product. The logo should also suggest ‘nurturing, caring, and loving. If there is an animation in the logo, it shouldn’t overpower the logo. Also, the logo should be such that it can be used for other baby products in the future like baby wipes, baby shampoo, baby powder etc. The designer needs to keep in mind that the logo is for the entire category and not just the diapers. There will be baby shampoos, wipes and other products in the same category in the future.
Logo should be delivered in:
- Adobe Illustrator (.ai),
- Adobe Photoshop (.PSD, .EPS),
- Jpeg (.jpg, .jpeg)
- Color Codes (CMYK, RGB, Pantone)
Note: There is 2 ~ 3 color limitation altogether for logo.