Completed contest

Growing Post Production Company Rebrand

tunnelpost needed a new logo design and created a contest on 99designs.

A winner was selected from 217 designs submitted by 51 freelance designers.

217
entries
51
designers
1
winner

How tunnelpost started their logo design journey

Company name

Tunnel

Overview

We are a post production company that is 6 years old that has been growing leaps and bounds over the last six years. We have just moved into new space and we are doing very high profile projects. While our competitors have been shrinking we have been growing quicker than we can almost handle.

We do mostly feature films but also have done TV, commercials, and just about every other type of content. We are constantly in need of designers and this is a good way for us to test the waters on our own updated branding that we need to do.

Check out our current web site at tunnelpost.com.

Tell us a bit about who you are and the people you reach

Entertainment Industry Professionals, content creators, major TV and Film Studios. Mostly in US market but have done some international expansion and projects.

Requirements

The new logo should read Tunnel for the company name and NOT Tunnel Post

I would like to update our image to be more of a Web 2.0 look. Our look needs to work both for a nice big sign on our building in Los Angeles as well as on t-shirts, letterhead, and so on. So design with that in mind. Maybe there are multiple version of a similar design or a 2D and 3D version as well as one with a glossy overlay.

Really all I am looking for is a web 2.0 version of what we already have. I don't need to reinvent the wheel here but I need to update the look and feel. If everyone can take my existing logo and add their spin to its depth, texture (gloss / glass looking), and perpective then I bet we get to the place where I want to be very quickly.

As you can see our first logo was a cross section of film frame and a traffic sign for entering a Tunnel. While that is nice, we are moving away from analog film in the entertainment industry and we need a more updated logo for the age of high end digital filmmaking, design and animation and all the other things that we do.

Attached are some of the recent elements that we have created internally so you can get a sense of where we want to go in terms of design style (gloss, glass looking, gradients, and so on...).

We are both a creative services firm as well as someone that needs to appear corporate to certain clients. So we need to not get so funky that we alienate our studio clients but also not be so corporate that we alienate ourselves creatively.

Lastly, we like to integrate things like grey scale camera charts, framing guides, and other film elements into our site, our location and so on.

Custom package

US$395

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