Completed contest

GUARANTEED MONEY - Mens clothing website needs memorable logo

aturko needed a new logo design and created a contest on 99designs.

A winner was selected from 212 designs submitted by 55 freelance designers.

212
entries
55
designers
1
winner

One of the designers who made it happen

Winner - awis
Awis produced an awesome logo which fitted the brief perfectly. Awis is a very diligent designer, responding to feedback quickly and providing everything I asked for.
- Will Burrard-Lucas

How aturko started their logo design journey

Company name

Dappa (if said in an Australian accent, Dappa is the phonetic spelling of the word “dapper” meaning stylishly dressed)

Overview

Dappa is a mens clothing retail website in its very early days based in Melbourne, Australia. The site (currently in development) aims to help guys look their best through selling great looking clothing that fits well.

Customers are free to pick and choose items such as tshirts, shirts, pants, jackets and shoes but where Dappa differs from other stores is helping the customer to pick the right clothes that suit them. This is done through several features that will provide the same experience as having a personal stylist.

The clothing provided can be categorised from casual to smart casual. So for example from what you would wear day to day, to what you would wear when you’re trying to impress someone at a bar. Some of the well-known brands Dappa will sell include:
Ben Sherman - http://www.bensherman.com/
David & Goliath - http://www.davidandgoliathtees.com/
Everlast - http://www.everlastusa.com.au/
G-Star - http://www.g-star.com/en/
Henleys - http://www.henleys.com.au/
Industrie - http://www.industrie.com.au/
Mooks - http://www.mooks.com/
Mossimo - http://mossimo.com.au/
Onitsuka Tiger - http://www.onitsukatiger.com/en-au
Superdry - http://www.superdry.com.au/
Zanarobe - http://www.zanerobe.com/

Dappa is not a bargain clothing site. It has reasonable prices but isn’t going for the ‘cheap’ aspect. Dappa is all about style.

Tell us a bit about who you are and the people you reach

The demographics of the target audience would be males aged around 18 to late 30’s. The site is based in Australia and although Dappa will happily deliver overseas, some of the labels sold may not be recognised in countries outside of Australia.

Some common traits of this target audience would be:
- Guys who want to save time; they don’t want to spend their whole Saturday shopping for clothes to wear on a Saturday night out.
- Are web savvy and are familiar with purchasing items from other online sites.
- Guys who just want a great looking outfit, that might not be skilled at putting an outfit together themselves but want to improve their appearance.
- The site is not a bargain clothing site. It has reasonable prices but isn’t going for a target audience that’s after cheap clothing.

Requirements

- Im not too fussed whether the logo is an icon, stylised text, a custom font of some sort or all of them combined!
- Although the logo can use colour, I don’t think it should rely on it. If the logo were to be converted to black and white it should still be recognisable.
- The website is currently being coded. No interface or any graphical elements have been created yet so feel free to choose any colours for the logo you think are right. That being said this is a male clothing site though so I wouldn’t think something like a pink and lavender colour scheme would work.
- Once the contest is won, the files required from the designer will be:
- Print file format - .ai (CMYK)
- Web file format - .jpg and layered .psd (RGB)

I haven’t come across any specific logos that I could use as examples to copy the style of. I do love all of the following logos though, hope they provide some inspiration:

http://www.smashingmagazine.com/200…ive-logos/

http://www.smashingmagazine.com/200…spiration/

If you have any questions or need me to clarify something please ask. Private Message me and I can give you my skype or IM details if you want to chat.

Custom package

US$392

Paid features

  • Twitter promotion

Free features

  • Open contest
  • Guaranteed
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

US$299
We teach high school students high school students about the careers available in the construction industry and try t...
design by BoostedT design by BoostedT design by responsif
37
entries
13
designers
US$299
Professional athletes will retain our services to help them make some of the most important decisions over the course...
design by suketi art.. design by heaven.wr design by gopal lv
154
entries
43
designers
US$299
My organization is a clothing brand that targets the urban demographic....
design by jayquai05 design by chrisjeffryes design by indraTrikz
148
entries
37
designers
US$299
Auto detailing on demand...
design by bentosgatos design by bentosgatos design by bentosgatos
47
entries
15
designers
US$799
We are developing a podcast based on different types of martial arts. We will also be creating a line of clothing app...
design by ReyvanJaya design by ReyvanJaya design by ReyvanJaya
73
entries
15
designers
US$888
We are rubber / silicone wedding band company. We make wedding rings for those with an active lifestyle...
design by heema design by heema design by cre8ivedepot
312
entries
84
designers

We saved a spot for your logo design contest.

Get started now
$399
Land and engineering surveying land developers,architects,construction...
design by afirst99 design by sabarsubur design by afirst99
58
entries
11
designers
$399
Professional Taxation Services for individuals and small businesses
design by ads1201 design by wedesignlogo design by johnjaphet
70
entries
19
designers
US$299
Oilfield related working with oil and gas. Checking H2S, monitor gas levels. Target is oil companies....
design by signe' design by Bits Graphix design by fenix82
42
entries
12
designers
US$799
Polar King International, Inc. is the industry's #1 manufacturer of outdoor fiberglass walk-in freezers and walk-in c...
design by singhania design by singhania design by waldy
85
entries
38
designers
US$299
The product is a Manicure Ventilation Station that removes dust and chemical vapor at the source. Target Audience is ...
design by doodlerdude design by doodlerdude design by doodlerdude
154
entries
44
designers
US$299
We are an insurance agency focuses on mostly coastal insurance. We insure home and business in the southeast region. ...
design by alysa_soebandono design by alysa_soebandono design by alysa_soebandono
66
entries
20
designers