106 WSRB. Again, the call letters are of least importance. The
emphasis is on the 106 Chicago's R&B!
What’s your company slogan?
106 Chicago's R&B...
I need more emphasis on the 106 and the moniker, and less emphasis on
the call letters, WSRB. The call letters should be played down and
hidden by the 106 strength. I attached a logo example of what some of
our executives liked, but I think we still need more ideas and
concepts that work better in both color, fonts, scheme
Tell us a bit about who you are and the people you reach
We are a radio station that is in the midst of a brand identity
change. The target demo is Adults with emphasis on Women 25-44
What industry do you think your business is most related to?
Entertainment & The Arts
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We are an urban based station so our format is a mix of Hot
contemporary artist with a mix of throwbacks, but nothing after 1989.
Our need is to help develop a design that is reflective of our music
and something that will stand out on T-shirts, trinkets, stationary,
business cards etc.