To create a brand identity around Dr David Barrowman, which can be used effectively across various means of communication and marketing collateral.
Dr David Barrowman is passionate about helping people develop who they are in order to change their workplace cultures and ultimately become a more successful employee/business person/human being!
Dr David Barrowman has spent 30 years developing a course based on his customer service experience and leadership and now lectures this course to various companies in New Zealand and endeavours to expand his teaching reach to a global scale.
The approach that Dr David Barrowman takes to his teachings over other speakers is one of a holistic nature, which puts more value and worth towards the student. Other speakers fail to adopt this unique approach and tend to force ideas based on theory and not in practical terms.
A broad market from visitors curious to see the course content for relevancy purposes and businesses wishing to establish a positive working culture and improve relations with their clients.
COPY AND IMAGERY REQUIRED
Please view http://www.udemy.com/customerservice
This is our current education brand and content.
The brand identity must communicate a sense of worth and value not in a monetary sense but in a personable one.
The colour palette must evoke trust, value and worth. (would like the usage of light blue in the current brand to be maintained.)
Brand Identity - Logo.