Overview of the business
Family law is currently in flux in England and Wales, as Legal Aid for those unable to afford legal fees has been slashed. This means that there will be a lot of people who would previously have gone to see solicitors who will no longer have that option.
Divorce Easily is a new online company set up to provide all the tools and information needed to enable individuals to execute their own divorce without solicitors. This will consist of an online guide (written by an experienced central London solicitor) together with relevant forms and useful resources.
By helping individuals to avoid the need to involve solicitors to execute their divorce, Divorce Easily will save them many thousands of pounds in potential legal fees.
Divorce Easily’s services are aimed at low to medium net worth people, both male and female. These are the people that are going to be most affected by the changes to Legal Aid.
While the services would be relevant to all ages, by virtue of being internet based, Divorce Easily is most likely to target the young and middle aged rather than older generations.
The brand is intended to be down-to-earth, chatty, straight forward and personal, with a strong emphasis on integrity and empathy. Other companies offering similar services have websites that focus on the negative aspects to divorce, portraying a gloomy personality. Many are also very cluttered, offering too many options. Divorce Easily wants to be positive and encouraging to convey the reality that many divorces can be executed without the litigious negativity that often accompanies the involvement of solicitors. The intention is to portray hope for the future rather than depression about the current situation.
The Divorce Easily website will be uncluttered, with a clear background and using primary colours. It is intended to develop the website around the logo.
I am looking for an attractive memorable logo using bright, contemporary colours – perhaps using shades of blue. I don’t want anything beige, grey or gloomy, please. However, I do want to look professional, modern and crisp.
The colours used in the logo will be reflected throughout the rest of the website.