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How CompareCourses started their logo design journey
Compare Courses (Comparecourses.com.au)
We are launching a new website allowing prospective students to search and select from all the different courses available in Australia. We cover everything from degrees to diplomas, to apprenticeships and short courses. If you want to study an MBA, a diploma in horticulture, learn french or improve you photoshop skills we will can help you find the right course.
The team behind this business has already grown one of Australia's top 10 websites and is looking to replicate its success assisted by a great logo and instantly recogniseable colour palette.
There are already several competitors in the space (Seeklearning.com.au, hotcourses.com.au and studynow.com.au) but we want to differentiate ourselves from them through our unique colours and an instantly recognisable logo. We take education seriously and want to be taken seriously. Our aim is to be the number one player in this space. We will do this by giving students the greatest range of choice and the most information on each provider and by giving the providers only the prospective students they want to get. We are a start-up with lofty aims and a focus on quality and integrity.
Tell us a bit about who you are and the people you reach
We are targeting both any type of prospective student looking to undertake any type of study or course in Australia, as well as educational providers who will want to be involved in our site and use it to promote themselves and their courses in the best possible light.
You guys are the experts, so we will take your advice but we are seeking a logo and color scheme that we can use on our website, business cards and stationery etc. The logo should not be too complex but simple and straightforward. We would like to incorporate the name (Comparecourses) or website address (Comparecourses.com.au) somewhere in the logo. We are open to whatever colours you like, but have a natural inclination to colors used often by universities and places of learning ie. dark and light blues with reds or yellow highlights. But we are happy to consider all possibilities. Our main competitors are green (seeklearning) and yellow (hotcourses).