The logo should illustrate an integration of technology, science, and health. The logo should stand on its own without the "Center for Technology and Behavioral Health" present.
Audience: Appeal to broad audience, including researchers/academics types, clinicians/providers, technologists, consumers, policy makers The audience represents broad education range (e.g., some college - Ph.D./MD), female & male, diverse socioeconomic and demographic backgrounds, broad range of content interests within Center.
Look and Feel Adjectives: Innovative, Fresh, Clean, Collaborative. Not stuffy academic but conveys sense of credibility and reliability.