Completed contest

Help Kick Start the Recovery: Design our Logo!

Lisa Rout needed a new logo design and created a contest on 99designs.

A winner was selected from 236 designs submitted by 38 freelance designers.

236
entries
38
designers
1
winner

How Lisa Rout started their logo design journey

Company name

FranchisingWorks

Overview

FranchisingWorks is a social enterprise based in the UK, that operates a national programme aiming to stimulate new businesses and jobs in city areas using franchising.

Tell us a bit about who you are and the people you reach

Audiences:
1.
- Franchisors/Investors
- Typically successful, self-made businessmen and women in their 40's and 50's
2.
- Local public sector bodies with responsibilities for enterprise employment and regeneration
- High Street Banks
3.
- The general public
- A diverse range of people: different backgrounds - social, ecomonic and age
- Those interested in self employment

Requirements

It needs to include the words 'FranchisingWorks'

The word 'Franchising' should have greater emphasis than 'Works' but they should still be in tension with each other.

'Franchising' should be in a classy, quality typeface.

The design should represent
-joining together
-connectivity

The logo should be:

- soft-corporate
- forward looking
- accessible
- dynamic
- encouraging
- contemporary
- trustworthy
- credible
- authoritative

Colour range:
Avoid neon brights

Example of other logos typifying these criteria
- HSBC http://www.hsbc.co.uk/1/2/
- Blue Orchid http://www.theblueorchid.co.uk/
- Venture http://venturemarketinggroup.net/
- ING Direct http://www.ingdirect.co.uk/

It will be used on
- a website
- letterhead
- business cards
- banners/leaflets

Custom package

US$336

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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