This is a coaching business so it needs to have warm, inviting feel. But I also would like it to come off crisp and professional. It should appeal to a business person as much as a stay-at-home mom. People will be coming to me who are searching for a way to improve their lives, so it needs to feel inspiring.
I tend to shy away from the "you can do anything!" type of life coaching. I provide a more mindful, healing experience that focuses on getting to know ourselves and our latent potential, healing from past hurts, and focusing on how each of us can help others do the same. My health coaching promotes a whole food, plant based diet. There is a spiritual and energetic side to what I offer, but without an overly new-age feel.
What I offer are tools that help people get really real about where they are and where they have the potential to go. Then I offer education, coaching, and consulting as they move along their own path.
I would like the logo to communicate joy and power but with a softness and humanness to it. I would like to see logos in a variety of colors. I'm not sure what color scheme will work best here.
Looking forward to what you can create!